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Yerba Madre Hires Jimmy DeCicco as SVP of Revenue Growth | BEVNET

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Posted in May
May 4, 2026 Brad Avery

Yerba Madre named Jimmy DeCicco SVP of Revenue Growth. DeCicco is co-founder and former CEO of Super Coffee, which he scaled from a dorm room startup to 40,000+ stores, raising $106M Series C and reaching $400M valuation. He'll lead Yerba Madre's next growth phase. The company, formerly Guayakí, commands 86% share in North America's yerba mate market. Congratulations, Jimmy DeCicco!

http://www.bevnet.com/news/2026/yerba-madre-hires-jimmy-decicco-as-svp-of-revenue-growth
 

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